Keeping the ball rolling in the right direction
Dynamo6 is a technology company that four years ago didn’t even exist. Made up of a team of IT experts, it was born out of the desire to help companies make the most of modern-day technology. They must have been on to something because they’re growing – and fast. With that came a need for some top-end marketing strategy and direction, to keep the ball rolling.
The first step was to work out where Dynamo6 was headed. As a company who’d previously relied on referrals and word of mouth, marketing was a new world – and one that Managing Director Igor Matich wasn’t sure he really believed in. Emma Clarke, The Selective’s marketing strategist, got on the case – not just to develop a plan, but also to help him understand the value.
“Working with The Selective this year has been great. Without having Emma and her team involved in managing our marketing strategy, I would not feel as confident about future business growth. It’s like having a CMO with an established track record – it’s of big value.”
While Igor didn't take up all her recommendations, a year later he’s ready to start doing so. He can now see that Emma’s recommended marketing activities are designed to work alongside each other and amplify results. Igor is looking forward to an even bigger, more successful year with Emma and The Selective.
The Selective model
The next step was to implement the plan, and instead of going through a traditional agency, Igor continued to work with The Selective. It meant that he was tapping in to the skills and knowledge of industry experts, who also owned their own businesses – and that, says Igor, was a benefit in itself.
“Someone who runs a business is motivated to always deliver, whereas people come and go in an agency" says Matich.
"You get more value in the way The Selective works – dealing directly with the people who are doing the work, rather than with one or two different people. That suits us – as a business that’s running in an agile way.” And the team at The Selective work together a lot, with feedback going back and forth, so Igor didn’t feel he missed out on the cohesiveness an agency can offer. “It’s the same thing, it’s just that the people are more experienced.”
Design, branding and photography
Igor was happy with their original branding, but it wasn’t until he worked with The Selective’s Chris Hay that Dynamo6 were able to define the meaning behind their brand. “What he’s done really well is capture the essence of the brand. That’s something that not many people have – that brand thinking that underpins the design.”
Part of Chris’ development extended to the photography style, working with The Selective’s photographer to ensure he got the right look. Igor was “really happy with the result” and was even happier with the process.
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