The Selective has a reputation for taking care of many things – strategy, design, marketing, PR, social media, copywriting – the list goes on. And sometimes clients just want us to work our magic on a specific campaign, product launch or business area.
Clinicians – who sell nutritional supplements and other natural health products – were one of these clients. They already had a successful business strategy, but they were using multiple agencies for their marketing and advertising, which was time consuming and sometimes expensive.
Clinicians were looking for a one-stop-shop so they approached The Selective for their product launches and management of ongoing campaigns. They wanted to make sure their campaigns were cohesive and effective – from concept, to media planning, design, copywriting, PR and social media. Like many of our clients, they were keen to reduce their costs and improve engagement. Of course, we were happy to help.
Making every campaign count
The Selective is not responsible for Clinician's overall strategy, but we do take care of the details for some new product launches. We have worked on campaigns for a number of Clinicians products including Prospan (a bronchial syrup), Sleep Science (a natural insomnia solution) and AllerStop (a natural remedy for allergies).
For each campaign, Clinicians came to us with clear business objectives and we developed a campaign plan that was aligned to these objectives. This included advertising concepts, media planning and buying, writing headlines and copy, designing print ads, implementing digital marketing strategies (AdWords and SEO), and managing PR and social media activity.
Expert help in one place
Because The Selective is made up of specialists in almost every marketing and creative discipline, we are able to act as both creative agency and marketing project manager for Clinicians.
For each campaign, The Selective team executes the work from start to finish. We take care of all the details - chasing up jobs, tracking and measuring results, tweaking the campaign mechanics if and when required, and making sure that what we are delivering fits the marketing strategy.
Because Clinicians are now working with us, rather than multiple agencies, they have a single point of contact, which results in lower costs and a more integrated approach to their marketing.
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