Been inside a bottle store recently? Either they’re garishly lit and totally cramped, or they’re so pretentious you become really conscious of your last-season shoes. At either end of the scale, they’re hardly a place to appreciate the romance that should come with every bottle of wine.La barrique wanted to change that.
La Barrique was a fine wine retailer in Remuera, with a great selection of exclusive and interesting international vintages. They were wine experts, with the knowledge and connections to source rare and unusual wines from all over the world. But they were feeling lost and forgotten in a crowded retail marketplace, so they called The Selective to help reimagine their marketing strategy.
“Choosing to work with The Selective was a no-brainer. Each of the experts who work collaboratively through The Selective took the care and personal interest in my project that is sought and provided me with a professional outcome that exceeded my expectations. Each expert commented on how proud of the outcome they were, and this personal commitment to work together is the value add that business owners want for their projects. Needless to say I was more than happy with the experience and would, without hesitation, recommend Emma and The Selective”. Lisa Lloyd Taylor - Owner and General Manager of La Barrique.
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