From the blog

The Selective blog features articles relevant to all industries and posts from our marketing and creative specialists.

Blog Archive

Eight ways to get the best bang for your video production buck

January 30th, 2018

Make your videos truly effective - whether you offer them as part of your website, develop them for broadcast at trade shows or use them as training or workshops for clients, videos are increasingly a must-have.

Marketing Automation - 5 good reasons to use it

November 22nd, 2017

Say “automation” and people fear losing their jobs to robots. But marketing automation doesn’t replace the need for creativity, empathy and understanding (not yet, anyway).

Breaking ground on your brand architecture

October 18th, 2017

This month guest blogger Hilary Cootes provides some insight on brand architecture, how it works and the long term benefits of getting your house in order.

More products, more information, more options – consumer power in the eCommerce age

September 9th, 2017

The world of online shopping is in a constant state of change. Over the past decade, more and more retailers have opened digital stores, and shoppers have become increasingly comfortable with purchasing products online. The 2017 eCommerce Consumer Survey Report by WooCommerce.com looks at trends and changes in the industry over the past year.