The Selective blog features articles relevant to all industries and posts from our marketing and creative specialists.
Say “automation” and people fear losing their jobs to robots. But marketing automation doesn’t replace the need for creativity, empathy and understanding (not yet, anyway).Read more
This month guest blogger Hilary Cootes provides some insight on brand architecture, how it works and the long term benefits of getting your house in order.Read more
The world of online shopping is in a constant state of change. Over the past decade, more and more retailers have opened digital stores, and shoppers have become increasingly comfortable with purchasing products online. The 2017 eCommerce Consumer Survey Report by WooCommerce.com looks at trends and changes in the industry over the past year.Read more
It’s easy to get lost in the wonderful world of social media. Ultimately, it’s a platform to promote and eventually sell your products and services. So, you post something, it gets liked, maybe even loved, shared and commented on. That activity is great, but how valuable is it really?Read more