The Selective blog features articles relevant to all industries and posts from our marketing and creative specialists.
A decade ago, Telecom released a series of TV ads that were, essentially, blue-sky dreaming about the effects of improved telecommunications. One ad featured a high-powered executive in a meeting. The big reveal? She was video calling, and actually at her luxurious beach house. Remote working clearly was the stuff of legends – merely an exciting possibility – and almost certainly only reserved for CEOs and other very important people.Read more
Blogging, content marketing - whatever you call it, it's the new buzz in the marketing world, and for good reason. While it's not a silver bullet, as part of a good marketing mix, blogging is becoming an increasingly powerful way to generate leads, build brands and educate consumers.Read more
Make your videos truly effective - whether you offer them as part of your website, develop them for broadcast at trade shows or use them as training or workshops for clients, videos are increasingly a must-have.Read more
Say “automation” and people fear losing their jobs to robots. But marketing automation doesn’t replace the need for creativity, empathy and understanding (not yet, anyway).Read more