The Selective blog features articles relevant to all industries and posts from our marketing and creative specialists.
There’s an old adage – to someone with a hammer, everything looks like a nail. That’s why radio companies don’t ask - What does this business need to grow? They ask, What radio ads can I make for this business? Advertising agencies want to make ads, search specialists look for chances to develop SEO campaigns, and designers always think your logo is the key to success.Read more
Your logo is more than a bit of design and some nice typography – it speaks to your values as a company. It’s partly about the functional quality of your offering, but more than that, it symbolises all the reasons why a customer will buy from you over competitors.Read more
Watching the Republican primaries unfold in the United States, The Selective’s media planner Karleen Reeve made an early call that Trump would win that race and then the one for the presidency. Her friends and family were quick to bet against her (and they still haven’t paid up.)Read more
So you want to advertise your brand and a media house is offering you a bright and shiny deal that will help stretch your advertising dollar across digital, print and the airwaves AND throw in some editorial coverage. What an offer! If you’re getting mentioned in the news do you still need your public relations expert? The answer is yes.Read more