The Selective blog features articles relevant to all industries and posts from our marketing and creative specialists.
This month guest blogger Hilary Cootes provides some insight on brand architecture, how it works and the long term benefits of getting your house in order.Read more
The world of online shopping is in a constant state of change. Over the past decade, more and more retailers have opened digital stores, and shoppers have become increasingly comfortable with purchasing products online. The 2017 eCommerce Consumer Survey Report by WooCommerce.com looks at trends and changes in the industry over the past year.Read more
It’s easy to get lost in the wonderful world of social media. Ultimately, it’s a platform to promote and eventually sell your products and services. So, you post something, it gets liked, maybe even loved, shared and commented on. That activity is great, but how valuable is it really?Read more
There’s an old adage – to someone with a hammer, everything looks like a nail. That’s why radio companies don’t ask - What does this business need to grow? They ask, What radio ads can I make for this business? Advertising agencies want to make ads, search specialists look for chances to develop SEO campaigns, and designers always think your logo is the key to success.Read more